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Motives for consideration of CSR concept assumptions for building a business strategy

Journal of Corporate Responsibility and Leadership

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Field Value
 
Title Motives for consideration of CSR concept assumptions for building a business strategy
 
Creator Ceglińska, Marta; The Faculty of Economic Sciences and Management,
Nicolaus Copernicus University, Toruń
Cegliński, Paweł; The Faculty of Economic Sciences and Management,
Nicolaus Copernicus University, Toruń
 
Subject business strategy; business stakeholders; competitive advantage; environmental protection; brand; consumer behaviour
 
Description This paper constitutes an attempt of synthetic description of changes in the approach to the process of building a business strategy, which have been established recently and still increase. They are connected, to a great extent, with the dynamically developing concept of corporate social responsibility. Numerous academic papers have been written on the subject. However, the problem of conduct of businesses in compliance with principles of the concept of corporate social responsibility is disputable, both in the sphere of doctrine and economic practice.
 
Publisher Nicolaus Copernicus University in Toruń
 
Contributor —
 
Date 2015-01-07
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://apcz.umk.pl/czasopisma/index.php/JCRL/article/view/JCRL.2014.001
10.12775/JCRL.2014.001
 
Source Journal of Corporate Responsibility and Leadership; Vol 1, No 1 (2014): Contemporary Issues in Corporate Social Responsibility; 9-20
Journal of Corporate Responsibility and Leadership; Vol 1, No 1 (2014): Contemporary Issues in Corporate Social Responsibility; 9-20
2392-2699
2392-2680
 
Language eng
 
Relation http://apcz.umk.pl/czasopisma/index.php/JCRL/article/view/JCRL.2014.001/4961
 
Rights Copyright (c) 2015 Journal of Corporate Responsibility and Leadership