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Scientometric Indicators as a Way to Classify Brands for Customer’s Information
The Journal of Economic Development, Environment and People
View Archive Info| Field | Value | |
| Title |
Scientometric Indicators as a Way to Classify Brands for Customer’s Information
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| Creator |
Paun, Mihaela
Tusa, Iris |
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| Subject |
Economic Development
customer satisfaction, scientometric indicator, classification D1, C8 |
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| Description |
The paper proposes a novel approach for classification of different brands that commercialize similar products, for customer information. The approach is tested on electronic shopping records found on Amazon.com, by quantifying customer behavior and comparing the results with classifications of the same brands found online through search engines. The indicators proposed for the classification are currently used scientometric measures that can be easily applied to marketing classification.
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| Publisher |
Spiru Haret University
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| Contributor |
—
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| Date |
2015-10-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
text/html |
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| Identifier |
http://ojs.spiruharet.ro/index.php/jedep/article/view/114
10.26458/jedep.v4i3.114 |
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| Source |
Journal of Economic Development, Environment and People; Vol 4, No 3 (2015); 6-16
2285-3642 |
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| Language |
eng
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| Relation |
http://ojs.spiruharet.ro/index.php/jedep/article/view/114/pdf_90
http://ojs.spiruharet.ro/index.php/jedep/article/view/114/html_84 http://ojs.spiruharet.ro/index.php/jedep/article/downloadSuppFile/114/45 http://ojs.spiruharet.ro/index.php/jedep/article/downloadSuppFile/114/50 |
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