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Consumer Behavior Towards Lemongrass (Cymbopogon citratus) Tea in Benguet Province, Northern Philippines

BANWA Archives (2004-2013)

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Title Consumer Behavior Towards Lemongrass (Cymbopogon citratus) Tea in Benguet Province, Northern Philippines
 
Creator Dagupen, Marie Klondy T.; Benguet State University
Tagarino, Darlyn; Benguet State University
Januszewska, Renata; Gent University
Lino, Lorna L.; Benguet State University
Viaene, Jacques; Saint Louis University
Arguelles, Robert; Saint Louis University
Bautista, Reynaldo; Saint Louis University
 
Description Sensory evaluation was done with 256 respondents who were willing to participate in the study and chosen through quota sampling based on age and sex. The respondents evaluated pure lemongrass tea and lemongrass with pandan (Pandanus amaryllifolius) using the research questionnaire given to them. Analysis of variance, factor analysis, and cluster analysis were used to assess a degree of association between diļ¬€erent study components.Results show that herbal teas were the most favored drinks among the respondents who strongly believe that these help in digestion and relieve stress. The sensory attributes driving acceptability of lemongrass teas were linked to light and clear green colors, citral aroma, and distinct taste. The high acceptability of lemongrass tea mixed with pandan, a locally appreciated herb, shows future possibilities in the product expansion lines.
 
Publisher University of the Philippines Mindanao
 
Contributor —
 
Date 2015-09-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ojs.upmin.edu.ph/index.php/banwa-archives/article/view/53
 
Source BANWA Archives (2004-2013); Vol 6, No 2 (2009); 1-12
1656-3719
 
Language eng
 
Relation http://ojs.upmin.edu.ph/index.php/banwa-archives/article/view/53/62
 
Rights Copyright (c) 2015 Darlyn Tagarino, Marie Klondy Dagupen, Renata Januszewska, Lorna L. Lino, Jacques Viaene, Robert Arguelles, Reynaldo Bautista
http://creativecommons.org/licenses/by-nc-nd/4.0