Record Details

ANALYZING MINDSET TOWARDS SUSTAINABLE BEHAVIOUR & PURCHASES IN TIER II CITY NASHIK

International Journal of Management and Social Sciences

View Archive Info
 
 
Field Value
 
Title ANALYZING MINDSET TOWARDS SUSTAINABLE BEHAVIOUR & PURCHASES IN TIER II CITY NASHIK
 
Creator Mishal, Aditi V.; Property Consultant, Govind Real Estate, Nashik-422011, Maharashtra, India.
Aurangabadkar, Sarita; Director, Kothari & Kothari Institute of Computer Science and Technology Management, Nashik-422101, Maharashtra, India.
 
Subject Marketing
Environmental marketing, Green consumer, Perceptions, Eco-conscious attitude, Sustainable behavior, Eco-conscious attitude behavior gap.
Environmental Marketing
 
Description Environmental concerns are rising all over the world whether it may be developed or developing country. The International and National studies report a gap between the eco-conscious attitude and behavior. The perceptions may give an insight into why this gap exists. Several studies have been reported in India but in a fragmented manner barring a few. This study is an attempt to catch the perceptions towards some of the important sustainable behavior activities & purchases. The study was carried out for 110 respondents from various geo clusters of Nashik which is Tier II city from Maharashtra State of India. The results reveal that respondents consider sustainable behavior as important and not requiring much of efforts. But in case of Green Products they consider these products as quite known, very costly, unavailable, etc.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2013-07-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
Two stage Stratified Random sampling method
 
Format application/pdf
 
Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/62
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 3, No 1 (2013): IJMSS - July 3(1) 2013; 33-39
2349-9761
2249-0191
 
Language eng
 
Relation http://journals.foundationspeak.com/index.php/ijmss/article/view/62/69
 
Coverage India
—
Research Instrument was designed on the basis of above list from Zimmer et. al. (1994)(26) and study carried by Jain & Kaur (2006).
 
Rights Copyright (c) 2018 INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS)
—