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A COMPARITIVE STUDY ON ECO-FRIENDLY ATTITUDE AND PRACTICE OF CONSUMERS IN CHENNAI (INDIA)

International Journal of Social and Allied Research

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Title A COMPARITIVE STUDY ON ECO-FRIENDLY ATTITUDE AND PRACTICE OF CONSUMERS IN CHENNAI (INDIA)
 
Creator Deepa, P. S.; Assistant Professor, Department of Business Administration, Shri Krishnaswamy College for Women, Anna Nagar, Chennai-40, Tamil Nadu, India.
 
Subject Environment Management
Green consumerism, Sustainable development, Individual consumer eco-friendly attitude, Individual consumer eco-friendly practice, Eco-friendly attitude, Eco-friendly practice.
Green Consumerism
 
Description The concern to prevent the environmental degradation led to the genesis of green consumerism and sustainable development. Green consumerism is a multi-faceted concept which includes preservation of environment, minimization of pollution, responsible use of non-renewable resources, animal welfare and species preservation. This becomes possible only if he has proper environmental awareness and develops eco-friendly attitude and starts practicing eco-friendly behaviour. In this study an attempt has been made to compare eco-friendly attitude and practice of consumers in Chennai city.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2014-10-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Primary Survey
 
Format application/pdf
 
Identifier http://journals.foundationspeak.com/index.php/ijsar/article/view/222
 
Source International Journal of Social and Allied Research (IJSAR); Vol 3, No 1 (2014): IJSAR - OCT 3(1) 2014; 15-20
2349-9311
2319-3611
 
Language eng
 
Relation http://journals.foundationspeak.com/index.php/ijsar/article/view/222/214
 
Coverage India
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Non-Probability convenience sampling method was adopted for collecting primary data from the respondents in Chennai city. The sample size was 600.
 
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