Record Details

A STUDY ON CUSTOMER AWARENESS AND PREFERENCES TOWARDS E-BANKING SERVICES

International Journal of Management and Social Sciences

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Field Value
 
Title A STUDY ON CUSTOMER AWARENESS AND PREFERENCES TOWARDS E-BANKING SERVICES
 
Creator Kavita, Jagavati; Professor, ICBM-School of Business Excellence, Hyderabad, India
Abichandani, Kavita; Assistant Professor, ICBM-School of Business Excellence, Hyderabad, India
 
Subject Bank Management
Customer Awareness, E-banking, Banking, Customer Preferences
E-Banking
 
Description The usage of computer or any electronic technology for banking transactions using codes or cards is known as EBanking. This revolution of being able to transact with one’s bank electronically has surpassed all existing norms as far as traditional banking is concerned. Today’s business world has been gifted with numerous innovative and unconventional ways of banking and since these are the times of convenience, E-Banking has been a source of joy to many to be able to access bank from the convenience of their homes or Offices. In fact, E-banking has moved real banking behavior closer to neo–classical economic theories of marketing functioning. Electronic banking is the wave of the future.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2012-01-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Primary Survey through Random Sampling
 
Format —
 
Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/25
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 1, No 2 (2012): IJMSS - Jan 1(2) 2012; 243-249
2349-9761
2249-0191
 
Language eng
 
Relation http://journals.foundationspeak.com/index.php/ijmss/article/view/25/24
 
Coverage —
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A Random Sample of the age group of 20-60 years, comprising of Government Employees, Software Engineers, Students, Faculty, and Business personnel had been selected.
 
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