Since 2014
A STRATEGIC SHIFT FOR RESUSCITATION OF A GIANT MARKET LEADER – A CASE STUDY OF NOKIA
International Journal of Management and Social Sciences
View Archive Info| Field | Value | |
| Title |
A STRATEGIC SHIFT FOR RESUSCITATION OF A GIANT MARKET LEADER – A CASE STUDY OF NOKIA
|
|
| Creator |
Srividya, N.; Assistant Professor, Dr. MGR University, Maduravoyal, Chennai, India
|
|
| Subject |
Strategic Management
Services, Applications, Tools, Market share, Smart phones, Touchscreens Strategic Shift |
|
| Description |
Customer delight is the mantra for becoming successful in any business. Furthermore, if the industry is technology oriented, the companies had to upgrade their services from time to time keeping at pace with the technology. Nokia is a giant company having its presence across the globe and it enjoyed the market leadership till 2006. Slowly its realm is occupied by its competitors and now it is struggling to gain its original position. This case studies in detail the various situations that led to the worse and the various strategies adopted by Nokia for resuscitation.
|
|
| Publisher |
SPEAK Foundation
|
|
| Contributor |
—
|
|
| Date |
2012-07-01
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — Case Study |
|
| Format |
—
|
|
| Identifier |
http://journals.foundationspeak.com/index.php/ijmss/article/view/47
|
|
| Source |
INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 2, No 1 (2012): IJMSS - July 2(1) 2012; 104-116
2349-9761 2249-0191 |
|
| Language |
eng
|
|
| Relation |
http://journals.foundationspeak.com/index.php/ijmss/article/view/47/45
|
|
| Coverage |
—
— Secondary Data |
|
| Rights |
Copyright (c) 2018 INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS)
— |
|