Record Details

A STUDY OF CUSTOMER SATISFACTION ON VARIOUS PRODUCT ATTRIBUTES OF ASHOK LEYLAND IN BARAK VALLEY

International Journal of Management and Social Sciences

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Field Value
 
Title A STUDY OF CUSTOMER SATISFACTION ON VARIOUS PRODUCT ATTRIBUTES OF ASHOK LEYLAND IN BARAK VALLEY
 
Creator Pandiya, Dinesh Kumar; Professor, Department of Commerce, Assam University, Silchar, Assam, India.
Kumar, Brajesh; Assistant Professor, Department of Commerce, Assam University, Silchar, Assam, India.
Nath, Rupak; Alumni PGDMM, Department of Commerce, Assam University, Silchar, Assam, India.
 
Subject Consumer Marketing
Customer satisfaction, Ashok leyland, Customer preference, Customer expectation, Product differentiation, Barak valley.
Customer Satisfaction
 
Description Customer preference and satisfaction over various product differentiation attributes varies from country to country and region to region, it was found interesting to probe into the company’s (Ashok Leyland Ltd.) act of balancing with regard to taking care of its customers’ varied requirements spread over different parts of the globe.The present study therefore aims mainly ascertaining the order of preference of Ashok Leyland’s customers on various attributes of product differentiation with regard to passenger and goods carrying vehicles and also their degree of satisfaction over these attributes on a 0–100 scale.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2013-01-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Primary Survey
 
Format —
 
Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/56
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 2, No 2 (2013): IJMSS - Jan 2(2) 2013; 38-45
2349-9761
2249-0191
 
Language eng
 
Relation http://journals.foundationspeak.com/index.php/ijmss/article/view/56/54
 
Coverage India
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Study had to be completed in a very short period i.e., almost 4 to 6 months.
 
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