Record Details

A STUDY ON CUSTOMER’S PERCEPTION TOWARDS YAMAHA SZ-X MOTORBIKE

International Journal of Management and Social Sciences

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Field Value
 
Title A STUDY ON CUSTOMER’S PERCEPTION TOWARDS YAMAHA SZ-X MOTORBIKE
 
Creator Chakraborty, Debarun; Senior Lecturer, NIPS School of Management Midnapore (West), West Bengal-721101, India
 
Subject Customer Relationship Management
Customer Perception, Comparison Parameters, Customer Relationship, Analysis of Product, Customer Need, Customer Expectation
Customer Perception
 
Description The research paper is aimed to determine the customer’s perception towards the YAMAHA SZ-X motorbike. The study has been conducted in Burdwan, a district town of West Bengal, India. In total 100 respondents filled the questionnaire. The respondents were distributed on the, basis of their age and income group. The degree of satisfaction of the customers for Yamaha SZ-X motor bike has been measured on the basis of scale (excellent, good, average, moderate, low, very poor etc.). Results reveal that consumers are very satisfied after using the product. Further results show that there is a significant relation between the brand name and the preference of customers. Hence, it has been recommended that the company should focus on fuel economy, servicing cost of the bike inside the show room and spare parts prices of the bike.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2012-01-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Primary Survey
 
Format —
 
Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/24
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 1, No 2 (2012): IJMSS - Jan 1(2) 2012; 236-242
2349-9761
2249-0191
 
Language eng
 
Relation http://journals.foundationspeak.com/index.php/ijmss/article/view/24/23
 
Coverage West Bengal
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The primary data has been collected through the close-ended questionnaire in the area BURDWAN. Sample Size is 100.
 
Rights Copyright (c) 2018 INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS)
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