Since 2014
FACTORS IMPACTING FUTURE WEDDING TRENDS OF THE AMERICAN MILLENNIAL GENERATION
International Journal of Management and Social Sciences
View Archive Info| Field | Value | |
| Title |
FACTORS IMPACTING FUTURE WEDDING TRENDS OF THE AMERICAN MILLENNIAL GENERATION
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| Creator |
Smith, Alexandra N.; Hospitality and Tourism Management, Department of Management, John A. Walker College of Business, Appalachian State University, Boone, North Carolina 28608 (USA)
Dotson, Michael J.; Department of Marketing, John A. Walker College of Business, Appalachian State University, Boone, North Carolina 28608, USA. Clark, J. Dana; Hospitality and Tourism Management, Department of Management, John A. Walker College of Business, Appalachian State University, Boone, North Carolina 28608 (USA) Dave, Dinesh S.; Department of Computer Information Systems, John A. Walker College of Business, Appalachian State University, Boone, North Carolina 28608, USA. |
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| Subject |
Management
Wedding planning, Millennials, Marriage, Wedding, Wedding trends, American millennial generation. Wedding Trends |
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| Description |
In contrast to dominant methods of information collection about wedding trends that survey women after their big day has already passed, a survey approach was used to quantify future wedding trends of brides-to-be in the American millennial generation. As research on wedding trends is limited, the study is exploratory in nature. Results identified ten significant factors pertaining to the wedding trends of the American millennial generation.
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| Publisher |
SPEAK Foundation
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| Contributor |
—
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| Date |
2015-07-15
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — Exploratory Study. The survey is comprised of multiple choice questions and Likert scale items. |
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| Format |
application/pdf
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| Identifier |
http://journals.foundationspeak.com/index.php/ijmss/article/view/272
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| Source |
INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 5, No 1 (2015): IJMSS - July 5(1) 2015; 1-10
2349-9761 2249-0191 |
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| Language |
eng
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| Relation |
http://journals.foundationspeak.com/index.php/ijmss/article/view/272/204
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| Coverage |
Worldwide
— A 79-item survey was developed to explore what lies ahead in the wedding industry as the millennial generation matures. The survey evolved through a literature review, focus group, and a round of pretesting. |
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| Rights |
Copyright (c) 2018 INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS)
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