Record Details

GENERATING FORTUNE THROUGH INDIAN B2B BUYER BEHAVIOUR

International Journal of Management and Social Sciences

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Field Value
 
Title GENERATING FORTUNE THROUGH INDIAN B2B BUYER BEHAVIOUR
 
Creator Bahadur, Sanjeev; Director, IAMR, Ghaziabad, Uttar Pradesh, India.
Gupta, S. L.; Academic and Doctoral Coordinator,
Birla Institute of Technology, Mesra
NOIDA Campus, Uttar Pradesh, India.
Jha, B. K.; Professor, Birla Institute of Technology, Mesra, NOIDA Campus, Uttar Pradesh, India.
Gupta, Hitesh; Researcher, Birla Institute of Technology, Mesra, NOIDA Campus, Uttar Pradesh, India.
 
Subject Marketing
Fortune, B2B, Indian B2B, B2B purchase, Business to Business, B2B buying
B2B Marketing
 
Description Indian sub-continent is one of the major destinations of Fortune 1000 Companies for exploring profitable business opportunities. The Indian B2B marketplace is undergoing a major transformation. B2B transactions form a major chunk of business done in the world. Indian B2B markets comprises of Central and State Government agencies, departments, Public sector units, Corporate(s), etc. B2B buying is also referred to as Industrial buying.The way in which B2B buyers procure goods and services in India is referred to as B2B Buyer Behaviour. Fortune 1000 companies needs to know more about Indian B2B buying process to increase their sales turnover and profits. This paper focuses on developing a model for Indian B2B Buyer Behaviour. Further, this research study attempts to integrate knowledge in Theory and practice with specific reference to Indian B2B marketplace.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2011-07-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Exploratory and Conclusive
 
Format —
 
Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/1
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 1, No 1 (2011): IJMSS - July 1(1) 2011; 1-22
2349-9761
2249-0191
 
Language eng
 
Relation http://journals.foundationspeak.com/index.php/ijmss/article/view/1/1
 
Coverage India
India
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Rights Copyright (c) 2018 INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS)
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