Record Details

INTERCULTURAL AND GENDER DIFFERENCES BETWEEN CONSUMERS IN INDIA AND THE UNITED STATES: IMPLICATIONS FOR CONSUMER AWARENESS OF MATERIAL FLOW IN SUPPLY CHAINS

International Journal of Management and Social Sciences

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Field Value
 
Title INTERCULTURAL AND GENDER DIFFERENCES BETWEEN CONSUMERS IN INDIA AND THE UNITED STATES: IMPLICATIONS FOR CONSUMER AWARENESS OF MATERIAL FLOW IN SUPPLY CHAINS
 
Creator Davé, Dinesh; Professor of Supply Chain Management and Computer information Systems, Walker College of Business, Appalachian State University, Boone, NC 28608, USA.
Dotson, Michael; Professor of Marketing, Walker College of Business, Appalachian State University, Boone, NC 28608, USA.
Stoddard, James; Professor of Marketing, Walker College of Business, Appalachian State University, Boone, NC 28608, USA.
 
Subject Management
Supply chain management, Materials flow in supply chain, Supply chain awareness, Intercultural differences, Gender differences, Consumer awareness.
Supply Chain Management
 
Description This exploratory research represents a first attempt to measure consumer awareness of supply chain material flows.  To the extent that consumers become more aware of supply chain flows they will develop a better understanding of how the supply chain adds value to their purchases.  A survey was administered to a sample of U.S. and Indian consumers to determine whether there was a cultural impact on consumer awareness of supply chain material flows. While the samples differed by gender, a significant culture/gender interaction was found. Specifically, Indian females demonstrated a higher level of awareness of supply chain material flow than Indian men and the opposite was true for the U.S. sample. This result supports the effect of cultural differences on awareness of supply chain materials flows.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2016-07-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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An electronic survey was constructed to collect the data assessing consumer awareness of material flow in the supply chain.
 
Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/337
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 6, No 1 (2016): IJMSS - July 6(1) 2016; 1-8
2349-9761
2249-0191
 
Language en
 
Coverage Worldwide
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Survey was broken into several sections but only data being reported in this paper is that having to do with supply chain activities (supply chain management), specifically material flow. Consumer awareness of material flow measured by 7 questions.
 
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