Since 2014
A COMPARATIVE STUDY ON PSYCHOGRAPHICS AND PURCHASE FREQUENCY AMONG COLLEGE STUDENTS IN COIMBATORE
International Journal of Management and Social Sciences
View Archive Info| Field | Value | |
| Title |
A COMPARATIVE STUDY ON PSYCHOGRAPHICS AND PURCHASE FREQUENCY AMONG COLLEGE STUDENTS IN COIMBATORE
|
|
| Creator |
Ramu, N.; Assistant Professor, School of Management, Sri Krishna College of Engineering and Technology, Coimbatore, India
Sellappan, R.; Principal, Gobi Arts and Science College, Gobichettipalayam, India |
|
| Subject |
Consumer Marketing
Psychographics, Purchase frequency, College students, Product and service groups, Comparative study, Psychographics and purchase Consumer Behaviour |
|
| Description |
This paper attempts to study the psychographic characteristics of the Engineering and Arts and Science College students in Coimbatore; and also to understand the effect of psychographics on the frequency of purchase of different products and services that the students themselves purchase. AIO (Activities, Interest and Opinions) inventory and the List of Values (LOV) scale were used to understand the psychographics of the target population. Both the Engineering and Arts and Science College students are having similar interest and opinions, activities, values and purchase frequency of the service groups. Purchase frequency of the product groups having a significant difference that is Arts and Science college respondents purchase frequency is differ from Engineering College students.
|
|
| Publisher |
SPEAK Foundation
|
|
| Contributor |
—
|
|
| Date |
2012-07-01
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — Descriptive Research with Primary Survey |
|
| Format |
—
|
|
| Identifier |
http://journals.foundationspeak.com/index.php/ijmss/article/view/36
|
|
| Source |
INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 2, No 1 (2012): IJMSS - July 2(1) 2012; 1-9
2349-9761 2249-0191 |
|
| Language |
eng
|
|
| Relation |
http://journals.foundationspeak.com/index.php/ijmss/article/view/36/34
|
|
| Coverage |
India
— A total of 700 samples were collected. |
|
| Rights |
Copyright (c) 2018 INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS)
— |
|