Record Details

AN EMPIRICAL ANALYSIS OF PARENTS VIEW ON THEIR CHILDREN’S BEHAVIOUR VIEWING TELEVISION

International Journal of Management and Social Sciences

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Field Value
 
Title AN EMPIRICAL ANALYSIS OF PARENTS VIEW ON THEIR CHILDREN’S BEHAVIOUR VIEWING TELEVISION
 
Creator Sudha, A. G.; Assistant Professor, MBA Department, Velalar College of Engineering & Technology, Erode.
Manivannan, L.; Associate Professor, Dept. of Corporate Secretaryship, Erode Arts & Science College, Erode.
 
Subject Management
Child behaviour, Television, Cartoons, Parent’s View, Behaviour, Viewing Television
Consumer Behaviour
 
Description Children are often said to be the ‘future’ of the country. The childhood is the most important period in which thebehavior can be easily moulded. Children learn and develop skills by interacting, observing and experiencing theworld around them. The environment associated with the child influences the child behaviour. Earlier child behaviorwas mainly influenced by the family and the school. Recently television is one of the most prevalent media influencingthe children lives as a baby sitter, companion and an important agent of socialisation. The study focuses on thechildren’s behavioural modification on viewing television. Factor analysis was used as a tool for analyzing. Theappropriate chi-square value exhibited that there is significance at 1% level.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2011-07-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Multistage Sampling
 
Format application/pdf
 
Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/4
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 1, No 1 (2011): IJMSS - July 1(1) 2011; 55-66
2349-9761
2249-0191
 
Language eng
 
Relation http://journals.foundationspeak.com/index.php/ijmss/article/view/4/197
 
Coverage India
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1120 respondents from the four zones of Salem Corporation. The place of study is Salem City, Tamil Nadu. The tool used for analysis was factor analysis.
 
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