Record Details

A STUDY ON MOTIVATIONAL FACTORS FOR THE ADOPTION OF INTERNET BANKING

International Journal of Management and Social Sciences

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Field Value
 
Title A STUDY ON MOTIVATIONAL FACTORS FOR THE ADOPTION OF INTERNET BANKING
 
Creator George, Ajimon; Assistant Professor, Department of Commerce, Marian College, Kuttikkanam, Idukki (Dt), Kerala, India.
Gireesh Kumar, G.S.; Associate Professor, PG & Research Dept. of Commerce, Nirmala College, Muvattupuzha, Kerala, India.
Joseph, Eric Thomas; Front Desk Officer, Axis Bank Limited, Kottayam, India.
 
Subject Banking
E-banking, Electronic delivery channel, Internet banking, IB adoption, Tele banking, SSBT.
E-Banking
 
Description This research paper analyses the motivational factors influencing the adoption of Internet Banking (IB) in the state of Kerala and examines the influence of demographic variables on factors affecting adoption of IB. It is found that factors, viz., convenience, cost, security and customer support exert influence on IB adoption decision by customers. A cross analysis of these factors across different demographic variables revealed significant differences among respondents of different age groups,  profession, income, and level of computer knowledge. Thus, the variables relating to adoption of IB are different to different categories of customers. The findings of this study are of utmost prudence to banks to take appropriate measures to widen the use of IB among different categories of banking customers through a systematic analysis of these adoption variables.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2013-01-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Primary Survey
 
Format —
 
Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/54
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 2, No 2 (2013): IJMSS - Jan 2(2) 2013; 25-30
2349-9761
2249-0191
 
Language eng
 
Relation http://journals.foundationspeak.com/index.php/ijmss/article/view/54/52
 
Coverage —
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Internet banking users in Kottayam district of Kerala through a Structured Questionnaire. Random sampling method was adopted for identifying 120 sample respondents.
 
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