Record Details

SELECTING UNIVERSITIES IN AFRICA: FACTORS INFLUENCING STUDENT’S CHOICES

International Journal of Management and Social Sciences

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Field Value
 
Title SELECTING UNIVERSITIES IN AFRICA: FACTORS INFLUENCING STUDENT’S CHOICES
 
Creator Joubert, Patricia; Dean, Faculty of Commerce, University of Swaziland, Kwaluseni Campus, Swaziland
Jager, Johan de; Professor, Department of Marketing, Logistics and Sport Management, Faculty of Management Sciences, Tshwane University of Technology, Pretoria, South Africa
Rugimbana, Robert; Professor, Faculty of Management Sciences, Tshwane University of Technology, Pretoria, South Africa
 
Subject Education
Higher Education, Consumer Behaviour, Services, Africa
Consumer Behaviour
 
Description Institutions of Higher education have a major role in providing relevant education that best meets the needs of the various constituencies served. To meet these needs, an assessment of factors that influence students’ choices becomes imperative. The increasing competitive and internationalized tertiary education environment has over recent years introduced a commercial focus to the sector. Simultaneously institutions of higher education institutions in Africa face many challenges in order to transform higher education on the continent to meet international standards. Higher education institutions do not have a clear picture of what attracts students, particularly international students. Attracting quality students in a highly competitive environment is crucial as the fallout rate is significantly high in African countries.This paper examines the criteria used by enrolled students when evaluating a tertiary institution. Two samples of students were selected at random in Swaziland in 2007 and in 2011 and were requested to complete a self administered questionnaire. The main findings were amongst others that the most important attributes that influence perceptions of service quality in higher education are hostel accommodation and attractive campus, well equipped library and computer facilities.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2012-01-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Primary Survey
 
Format —
 
Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/22
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 1, No 2 (2012): IJMSS - Jan 1(2) 2012; 213-223
2349-9761
2249-0191
 
Language eng
 
Relation http://journals.foundationspeak.com/index.php/ijmss/article/view/22/21
 
Coverage South Africa
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Total sample of 321 students was selected at random in class context. One sample were interviewed in 2007 and the other in 2011.
 
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