Record Details

BRAND PREFERENCES AND BRAND LOYALTY OF CONSUMERS TOWARDS AUTOMOBILES : A CONSUMER BEHAVIOUR SURVEY

International Journal of Management and Social Sciences

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Field Value
 
Title BRAND PREFERENCES AND BRAND LOYALTY OF CONSUMERS TOWARDS AUTOMOBILES : A CONSUMER BEHAVIOUR SURVEY
 
Creator Kumar, Rakesh; Assistant Professor in Commerce, Shaheed Bhagat Singh College, Delhi University, Delhi, India.
 
Subject Brand Management
Brand preference, Brand loyalty, Automobile consumer, Automobile consumer behaviour, Consumer behaviour, Automobile industry.
Consumer Behaviour
 
Description Brand preference is the indicator of the strength of a brand in the hearts and minds of customers. Brand preference represents which brands are preferred under assumptions of equality in price and availability. Measures of brand preference attempt to quantify the impact of marketing activities in the hearts and minds of customers. In this research paper, an attempt has been made to know which brands are commonly preferred by the automobile consumers in Himachal Pradesh. There are so many brands of four wheeler which are available in the market like Maruti Suzuki, Mahindra & Mahindra, Tata Motors, Hyundai Motors, Toyota Motors, etc. In this study we also tried to know the brand loyalty of consumers. Here, we have made an attempt to know whether the consumers are loyal towards a particular brand are not. The study discusses about the brand preferences and brand loyalty of consumer towards automobiles in Himachal Pradesh.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2014-01-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Multi-Stage Sampling.
 
Format application/pdf
 
Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/72
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 3, No 2 (2014): IJMSS - Jan 3(2) 2014; 117-126
2349-9761
2249-0191
 
Language eng
 
Relation http://journals.foundationspeak.com/index.php/ijmss/article/view/72/80
 
Coverage India
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Sample of 1000 consumers has been selected.
 
Rights Copyright (c) 2018 INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS)
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