Record Details

CRM IN NEW AGE BANKS IN INDIA

International Journal of Management and Social Sciences

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Field Value
 
Title CRM IN NEW AGE BANKS IN INDIA
 
Creator Bihari, Suresh Chandra; Professor - Banking & Finance, Icfai Business School, Hyderabad, India
 
Subject Customer Relationship Management
CRM, Customer Relationship Management, Bank, Banking, CRM Banking, New Age Banks
CRM in Banking
 
Description Formerly, not many people switched their banks unless any grave issues cropped up. The commitment levels were high. Often an inherited relationship between a customer and the bank was seen. However, today, banks cannot depend on these unswerving relationships or established marketing strategies to attract and retain customers. As markets focus on the heterogeneous segments, a more careful targeted marketing technique is needed. This would enable interaction with smaller groups of customers and classify individual needs. The alternatives for customers to choose among banks have risen and the pressures of competitive as well as constantly changing markets have lead to the development of CRM (Customer Relationship Management) in the Banking Sector. The case provides a brief discussion on CRM in new age banks in India.
 
Publisher SPEAK Foundation
 
Contributor
 
Date 2012-07-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

Case Study
 
Format
 
Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/49
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 2, No 1 (2012): IJMSS - July 2(1) 2012; 124-130
2349-9761
2249-0191
 
Language eng
 
Relation http://journals.foundationspeak.com/index.php/ijmss/article/view/49/47
 
Coverage India

Secondary Data
 
Rights Copyright (c) 2018 INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS)