Record Details

QUALITATIVE ASSESSMENT OF SERVICES AND CUSTOMER SATISFACTION OF APPAREL BUYERS AT METRO JUNCTION MALL IN MUMBAI

International Journal of Management and Social Sciences

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Title QUALITATIVE ASSESSMENT OF SERVICES AND CUSTOMER SATISFACTION OF APPAREL BUYERS AT METRO JUNCTION MALL IN MUMBAI
 
Creator Bonde, Geetanjali; Research Scholar, School of Business and Management, Jaipur National University, Jaipur, India.
Mehrotra, Rajesh; Professor, School of Business and Management, Jaipur National University, Jaipur, India.
 
Subject Retail Marketing
Apparels, Customer satisfaction, Expectations, Perceptions, SERVQUAL, Customer gap.
Customer Satisfaction
 
Description Indian retail physical evidence is going through a sea change; due to introduction of new formats, it is becoming important to understand the store image perceived by the consumers. Research undertaken utilizes SERVQUAL model to study the satisfaction levels of customers and service quality in apparel outlets namely, Fashion Yatra, Cantabil, Loot Mart and Big Bazaar at Metro Junction Mall, Mumbai. This study could have relevance for retailers by enlightening them to upgrade their products and services to increase their outputs and would help us in knowing what drives customer’s from either purchasing or not purchasing apparel from the apparel stores at Metro Junction Mall, Mumbai.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2013-01-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Primary Survey
 
Format —
 
Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/58
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 2, No 2 (2013): IJMSS - Jan 2(2) 2013; 54-58
2349-9761
2249-0191
 
Language eng
 
Relation http://journals.foundationspeak.com/index.php/ijmss/article/view/58/56
 
Coverage India
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Random sample of 30 is taken from apparel outlets namely, Fashion Yatra, Cantabil, Loot Mart and Big Bazaar at Metro Junction Mall. The survey was conducted in the month of August, 2012.
 
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