Record Details

THE TAJ MAHAL ATTRACTIVENESS OF PICTURES: SHAPES KNOWLEDGE, COMMUNICATION STRATEGY AND MARKETING

International Journal of Management and Social Sciences

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Field Value
 
Title THE TAJ MAHAL ATTRACTIVENESS OF PICTURES: SHAPES KNOWLEDGE, COMMUNICATION STRATEGY AND MARKETING
 
Creator Mathieu, Jean–Pierre; Professor, IHPM-Paris, Centre d’Economic de i’Université Paris Nord (CEPN), University Paris 13, France.
Marco, Luc; Professor, Research Center d’Economic de i’Université Paris Nord (CEPN), University Paris 13, France.
Ray, Michel Le; Emeritus Professor, University of Valenciennes, France.
 
Subject Marketing
Taj Mahal, Privileged Angles, Taj Mahal Construction, Tal Mahal Attractiveness, Communication Strategy, Marketing.
Angular analysis of pictures
 
Description Many marketing studies have tried to identify the factors that may explain the adequate use of images. The hypothesis made is that the privileged shapes enhance processes of attention and memorization through the feeling of serenity that they suffuse in subject’s minds. In order to experiment our hypothesis we shall analyse, in terms of privileged angles between lines of great psychological or plastic importance and, also, in terms of classical proportions used in Architecture and Art. After the presentation of shapes knowledge, an application of this knowledge developped to discover and to show the spatial quantization of advertised pictures of Taj Mahal. The method used to find out if specific shapes were used in these pictures, is based on the angular analysis of pictures. The results make it possible to update the knowledge on angular couplings, which could be, at first sight, invisible to the naked eye; and compare the optimizing impact of objects proportion’s components with the objectives that were expected. We demonstrate that the contributions made by other sciences to a deeper understanding of some origins of the impact of shape of object in the picture should be put at the center of a new axe of marketing research.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2014-07-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Exploratory Study
 
Format application/pdf
 
Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/172
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 4, No 1 (2014): IJMSS - July 4(1) 2014; 23-34
2349-9761
2249-0191
 
Language eng
 
Relation http://journals.foundationspeak.com/index.php/ijmss/article/view/172/124
 
Coverage Worldwide
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The method used to find out if specific shapes were used in these pictures, is based on the angular analysis of pictures.
 
Rights Copyright (c) 2018 INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS)
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