Record Details

RELATIONSHIP BANKING - A COMPREHENSIVE REVIEW

International Journal of Social and Allied Research

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Field Value
 
Title RELATIONSHIP BANKING - A COMPREHENSIVE REVIEW
 
Creator Sachdeva, Himaanshu; Senior Manager, Standard Chartered Bank, New Delhi, India.
 
Subject Banking
Banking, Relationship banking, Relationship marketing, Bank, Credit, Financial market.
Relationship Banking
 
Description A significant role of bank is to serve as a relationship lender. With the ever-increasing competition and recession in banking sector, it has become very important to have a long term relationship with the customers. This fits into the core economic services provided by the banks and adds value and benefits not only to the bank but also to the customer. However, the long-term relationship with the customers also has few disadvantages. Although relationship banking may prove to be very important for the overall success of banks, still there is a strong need to overcome the potential disadvantages. The important aspects of relationship banking, including its operational details, merits, demerits and future insight are briefly studied in this paper.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2013-06-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Exploratory Study
 
Format application/pdf
 
Identifier http://journals.foundationspeak.com/index.php/ijsar/article/view/100
 
Source International Journal of Social and Allied Research (IJSAR); Vol 1, No 3 (2013): IJSAR - Jun 1(3) 2013; 155-159
2349-9311
2319-3611
 
Language eng
 
Relation http://journals.foundationspeak.com/index.php/ijsar/article/view/100/108
 
Coverage India
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Secondary Data
 
Rights Copyright (c) 2018 International Journal of Social and Allied Research (IJSAR)
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