Since 2014
MOBILE VALUE ADDED SERVICES – THE POTENTIAL DRIVER FOR SOCIAL & ECONOMIC DEVELOPMENT
International Journal of Management and Social Sciences
View Archive Info| Field | Value | |
| Title |
MOBILE VALUE ADDED SERVICES – THE POTENTIAL DRIVER FOR SOCIAL & ECONOMIC DEVELOPMENT
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| Creator |
Bose, Sudip; Research Scholar, CMJ University, Shillong, India.
Pareek, Gagan; Asst. Professor, Heritage Institute of Technology, Kolkata, India. |
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| Subject |
Information Technology
Rural mobile, MVAS, VAS, Social economy, Mobile value added services, Indian rural economy. Mobile Technology |
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| Description |
The mobile value-added services (MVAS) market is growing rapidly in Rural India. According to a consultation paper published by the TRAI(9), the VAS contributes around 10%-14% of the total revenue of mobile telecom service providers. A confluence of factors such as the falling costs of value added services, enhanced handsets qualities, lowering age profile of mobile users have helped in stimulating the growth in this segment. The Indian rural sector, at present suffers from decelerating productivity growth rate in terms of economy. It is essential to catalyze agricultural productivity, raise rural incomes, and empower the rural population to make best use of the existing and available infrastructure and funds. The increasing penetration of mobile networks and handsets in India, therefore, presents an opportunity to make useful information more widely available. This could help rural India operate more efficiently and overcome some of the other challenges faced by the social and economic sector. It is therefore timely to take a look at the impact of mobile value added service in rural India.
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| Publisher |
SPEAK Foundation
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| Contributor |
—
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| Date |
2013-01-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — Exploratory and Conclusive |
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| Format |
—
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| Identifier |
http://journals.foundationspeak.com/index.php/ijmss/article/view/59
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| Source |
INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 2, No 2 (2013): IJMSS - Jan 2(2) 2013; 59-64
2349-9761 2249-0191 |
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| Language |
eng
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| Relation |
http://journals.foundationspeak.com/index.php/ijmss/article/view/59/57
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| Coverage |
India
— Secondary Data |
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| Rights |
Copyright (c) 2017 INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS)
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