Record Details

Electronic Word of Mouth and Its Credibility in Tourism: The Case of Tripadvisor

Academica Turistica - Tourism and Innovation Journal

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Field Value
 
Title Electronic Word of Mouth and Its Credibility in Tourism: The Case of Tripadvisor
 
Creator Fili, Martin
Križaj, Dejan
 
Description Paper deals with Word of Mouth, Electronic Word of Mouth, travel website TripAdvisor and the reviewing of the tourism companies. It seeks positive and negative aspects of this phenomenon, especially its credibility. The marketing background is presented together with the TripAdvisor description and the marketing role it has. Several negative cases connected with TripAdvisor’s reviews are identified and further research is suggested in order to understand the reviews better and to explain how tourism companies can benefit from it even more.
 
Publisher Academica Turistica - Tourism and Innovation Journal
 
Contributor —
 
Date 2017-01-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://academica.turistica.si/index.php/AT-TIJ/article/view/64
 
Source Academica Turistica - Tourism and Innovation Journal; Vol 9, No 2 (2016)
1855-3303
 
Language eng
 
Relation http://academica.turistica.si/index.php/AT-TIJ/article/view/64/10
 
Rights Copyright (c) 2017 Academica Turistica - Tourism and Innovation Journal