Since 2014
The Process of Settlement Branding. Case Studies on City Branding in Transylvania
Transylvanian Review of Administrative Sciences
View Archive Info| Field | Value | |
| Title |
The Process of Settlement Branding. Case Studies on City Branding in Transylvania
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| Creator |
KÁDÁR, Magor; Lecturer, Department of Communication, Public Relations and Advertising, Faculty of Political, Administrative and Communication Sciences, Babeş-Bolyai University,Cluj-Napoca, Romania
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| Subject |
ity branding, regional brand-ing, settlement branding, geographical location branding, communication, branding process, positioning, target groups, auto-stereotypes, het-ero-stereotypes.
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| Description |
The study presents the project cycle man-agement and the known branding processes in order to create a feasible and detailed plan for settlement branding aiming to create a guide-line for brand makers. The second part of the study focuses on the critical parts of settlement branding in Transylvania, the evaluation of com-petition, targeting, defnition of brand values as perceived by the internal and external target groups by schema-based authentication and ste-reotypes. The presented cases of municipalities in Transylvania have a practical approach and provide a guideline for brand builders by defn-ing local values, making the community aware of them and promoting them in order to reach the targeted unique advertising position.
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| Publisher |
Babes Bolyai University
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| Contributor |
—
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| Date |
2014-12-15
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://rtsa.ro/tras/index.php/tras/article/view/413
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| Source |
Transylvanian Review of Administrative Sciences; 2014: Special Issue; 55-69
1842-2845 |
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| Language |
eng
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| Relation |
http://rtsa.ro/tras/index.php/tras/article/view/413/403
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| Rights |
Copyright (c) 2015 Transylvanian Review of Administrative Sciences
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