The Mass Media Influence on the Impact of Health Policy
Transylvanian Review of Administrative Sciences
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Title |
The Mass Media Influence on the Impact of Health Policy
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Creator |
BABA, Cătălin; Associate professor, Faculty of Political, Administrative and Communication Sciences, Babeş Bolyai University, Cluj Napoca, Romania CHERECHEŞ, Răzvan M.; Research assistant, Center for Health Policy and Public Health, Institute for Social Research, Faculty of Political, Administrative and Communication Sciences, Babeş-Bolyai University Cluj Napoca, Romania MOŞTEANU, Olimpia; student, Faculty of Political, Administrative and Communication Sciences, Babeş-Bolyai University, Cluj Napoca, Romania |
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Subject |
Mass Media; Public Health, policy;
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Description |
The theme of this study is a distinct examination of the issues regarding health policy, social representations and mass media. The analysis of the mass media influence on the impact of health policy leads to a portrayal of the related programs and the way they are received by citizens through mass media. Owing to the mass media quality to be an indicator of democracy it is very important to study its role in setting people daily agenda considering how it is able to maintain and create trends merely through recurrent messages. The issues frequently conveyed by media industry influences citizens’ interest with regard to community, producing effects on public policy. We must bear in mind that the more persistent in media they are, the more relevant for community this issues will be. The authors of the study put forward a method through which diverse programmes can be analysed. A comparative analysis of mass media and citizens’ social representations and its findings provide information about the influence between them. According to agenda setting theory and many international studies on health policy the authors conclude that mass media institution highly influence the impact of the health policy in health. Moreover, it is important to mention that the impact refers to all the stages of a policy-making: beginning with the problem identification and ending with the evaluation of the implementation process.
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Publisher |
Babes Bolyai University
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Contributor |
—
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Date |
2007-02-01
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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Format |
application/pdf
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Identifier |
http://rtsa.ro/tras/index.php/tras/article/view/346
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Source |
Transylvanian Review of Administrative Sciences; 2007: Issue No. 19 E/February; 15-20
1842-2845 |
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Language |
eng
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Relation |
http://rtsa.ro/tras/index.php/tras/article/view/346/336
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Rights |
Copyright (c) 2014 Transylvanian Review of Administrative Sciences
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