Since 2014
Role of Channel of Distribution for Consumer New Product Success in Nepal
Journal of Nepalese Business Studies
View Archive Info| Field | Value | |
| Title |
Role of Channel of Distribution for Consumer New Product Success in Nepal
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| Creator |
Sharma, Bed Nath; P. N. Campus
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| Subject |
Economics
New product success; channel of distribution; Satisfaction — |
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| Description |
This study concerns with channels used to distribute consumer new products and their role for new product success. To distribute consumer new product, distributor or wholesaler are in use. Sales trend of new product is in increasing trend. Distributor/wholesaler are satisfied with product features as well as delivery and terms and conditions of payment. Most of them are satisfied with manufacturer’s new product launching strategy. Competitive position of new product is found good. Distributor or wholesale are satisfied with manufacturer’s dealing. Distributors are playing significant role for new product success. The Journal of Nepalese Business Studies Vol. IV, No. 1 (2007) pp. 10-15 |
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| Publisher |
Faculty of Management Prithivi Narayan Campus
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| Contributor |
—
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| Date |
2008-05-13
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
https://www.nepjol.info/index.php/JNBS/article/view/1024
10.3126/jnbs.v4i1.1024 |
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| Source |
Journal of Nepalese Business Studies; Vol 4, No 1 (2007); 10-15
2350-8795 |
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| Language |
eng
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| Relation |
https://www.nepjol.info/index.php/JNBS/article/view/1024/1039
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| Coverage |
Nepal
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