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DETERMINAN KEPUASAN PEDAGANG SEBAGAI NASABAH BRI

Jurnal Ekonomi MODERNISASI

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Field Value
 
Title DETERMINAN KEPUASAN PEDAGANG SEBAGAI NASABAH BRI
 
Creator Agung, Inayah Ayu
 
Subject —
Services, Pricing, Product, Promotion, Location, Satisfaction
 
Description This study analyzes the factors that affect customer satisfaction. Customers will be satisfied if the bank is able to deliver the quality expected. The quality of service, price, product, promotion and the location is an important factor supporting the performance of BRI for the better. The purpose of this study was to analyze the influence of service, price, product, promotion, and location to the satisfaction of merchants who are customers of BRI Branch Unit Kemlagi Mojokerto. The independent variables consist of service, price, product, promotion, and location. The dependent variable is satisfaction. Using multiple regression analysis. Samples taken as many as 28 customers using quota sampling. Data collection techniques by distributing a questionnaire using Likert scale. The results showed that simultaneous service, price, product, promotion, and location of positive and significant impact on satisfaction. Partially service, price, product, promotion, and location of positive and significant impact on satisfaction. Variable service, price, product, promotion and location can be a determinant of customer satisfaction BRI.
 
Publisher Fakultas Ekonomika dan Bisnis Universitas Kanjuruhan Malang
 
Contributor —
 
Date 2016-02-24
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://ejournal.unikama.ac.id/index.php/JEKO/article/view/1173
10.21067/jem.v12i1.1173
 
Source Jurnal Ekonomi MODERNISASI; Vol 12, No 1 (2016): Februari; 13-22
Jurnal Ekonomi MODERNISASI; Vol 12, No 1 (2016): Februari; 13-22
2502-4078
0216-373X
 
Language eng
 
Relation http://ejournal.unikama.ac.id/index.php/JEKO/article/view/1173/922
 
Rights This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.