Since 2014
DETERMINAN CITRA HARGA DAN DAMPAKNYA TERHADAP NIAT PEMBELIAN
Jurnal Ekonomi MODERNISASI
View Archive Info| Field | Value | |
| Title |
DETERMINAN CITRA HARGA DAN DAMPAKNYA TERHADAP NIAT PEMBELIAN
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| Creator |
Ubaidillah, Hasan; Universitas Muhammadiyah Sidoarjo
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| Subject |
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PPrice Image, Buying Intention |
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| Description |
Aim this study to examine the effect of price image on the intention to make a purchase in modern retail in the region Gedangan Sidoarjo. The population of this study is consumers who make purchases at five modern retail stores. The sampling technique using accidental sampling, analysis techniques with multiple regression analysis. The analysis showed that all independent variables price level perception, value for money, price processibility positive and significant effect on the intention of making a purchase and price perceptibility have no positive and significance effect on intention of making a purchase.
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| Publisher |
Fakultas Ekonomika dan Bisnis Universitas Kanjuruhan Malang
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| Contributor |
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| Date |
2016-10-18
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
http://ejournal.unikama.ac.id/index.php/JEKO/article/view/1539
10.21067/jem.v12i3.1539 |
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| Source |
Jurnal Ekonomi Modernisasi; Vol 12, No 3 (2016): Oktober; 131-137
Jurnal Ekonomi MODERNISASI; Vol 12, No 3 (2016): Oktober; 131-137 2502-4078 0216-373X |
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| Language |
eng
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| Relation |
http://ejournal.unikama.ac.id/index.php/JEKO/article/view/1539/1277
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| Rights |
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
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