Record Details

Personal marketing appeals: How personality dimensions influence feelings toward emotional images

International Journal of Economic Practices and Theories

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Field Value
 
Title Personal marketing appeals: How personality dimensions influence feelings toward emotional images
 
Creator Roos, John Magnus
 
Subject Marketing
Affect, Appraisal, Emotion, Marketing and Advertising, Personality
M31
 
Description The aim of this study is to explore how the five-factor model of personality (openness, conscientiousness, extraversion, agreeableness and neuroticism) influences emotional responses to visual stimuli. An experimental design was used where 148 students completed a personality test and reported their emotional response to fourteen visual images. The key-findings are (1) high degree of extraversion influences pleasant affect (i.e. happiness), (2) high degree of neuroticism influences unpleasant affect (i.e. fear and disgust), (3) low degree of openness, extraversion and/or neuroticism influences the absence of emotions (i.e. neutral response). Our results demonstrate that consumers´ immediate perceptions of visual images as stimuli at least partly depend on their personality dimensions, which are shaped by nature and nurture.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2014-10-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/Personal_marketing_appeals_How_personality_dimensions_influence
 
Source International Journal of Economic Practices and Theories; Vol 4, No 5 (2014): Special issue on Marketing and Business Development; 526-533
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/Personal_marketing_appeals_How_personality_dimensions_influence/pdf_21