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Competitive and Anti-Competitive Behavior of Organizations from a Marketing Perspective

International Journal of Economic Practices and Theories

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Field Value
 
Title Competitive and Anti-Competitive Behavior of Organizations from a Marketing Perspective
 
Creator Cruceru, Anca Francisca
Moise, Daniel
 
Subject Marketing
competitive and anti-competitive behavior, competitive rivalry, marketing capabilities, marketing strategy
M31
 
Description Managers of organizations have always sought the best decisions to achieve positive results in their activity. From a marketing perspective, the adoption of managerial decisions requires careful analysis of the target market to discover and capitalize on opportunities, and knowledge of direct competitors that operate within that field of activity. Directly or indirectly, consciously or unconsciously, organizations develop competitive behavior caused by the use of a range of methods, techniques and marketing strategies. It is desirable that this market-oriented behavior be adopted consciously focused on achieving performance targets and aiming at finally getting a competitive position on the relevant market. Through the implementation of marketing strategies can be achieved marketing objectives of the organization. But at the same time, increasing competition causes a strong competitive rivalry between these organizations and as a result, some of them will resort to anti-competitive behavior from a desire to gain market supremacy. These anti-competitive behavior seriously affects the competitive environment and consumers. This article, based on the literature in the field, shows the types of competitive and anti-competitive behavior and proposes a set of recommendations for the implementation of marketing strategies which will position the organization among the best performing competitors on the market.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2014-01-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format —
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/Competitive_and_Anti_Competitive_Behavior_of_Organizations_from_a_Marketing_Perspective
 
Source International Journal of Economic Practices and Theories; Vol 4, No 2 (2014): Special issue on Marketing and Business Development; 179-184
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/Competitive_and_Anti_Competitive_Behavior_of_Organizations_from_a_Marketing_Perspective/119