Record Details

Using Marketing Research in Education Field

International Journal of Economic Practices and Theories

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Field Value
 
Title Using Marketing Research in Education Field
 
Creator Dumitru, Ionel
 
Subject Marketing
Social Marketing; Educational Marketing; Marketing Research; Internship; Universities
M31
 
Description Social marketing as a marketing specialization is a result of its extensive development. The social marketing is characterized by its own scope, well defined (activity of social organizations). Educational marketing (which is a component of social marketing) involves designing educational institutions to effectively meet identified needs. In this respect it is necessary to properly define the educational offer (seen as product policy) tax policy of universities (as part of the price policy), distribution and effective communication techniques with students. Traditional methods and techniques of marketing research, both quantitative and qualitative, can be used to study environmental factors  influence educational. Besides general purpose needs to identify potential customers and adapting educational programs, marketing researches includes analysis or the perception that students have towards the services offered by the university. The purpose of this research project is the assessment of student satisfaction (in the master programs) to internship from the time of Bachelor cycle. Importance of marketing in universities is given by diversification of educational needs and the marketing research represents an important factor.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2013-04-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/Using_Marketing_Research_in_Education_Field
 
Source International Journal of Economic Practices and Theories; Vol 3, No 2 (2013); 87-91
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/Using_Marketing_Research_in_Education_Field/pdf