Record Details

D.P.M. Method - A Performance Analysis Instrument of a Strategic Business Unit

International Journal of Economic Practices and Theories

View Archive Info
 
 
Field Value
 
Title D.P.M. Method - A Performance Analysis Instrument of a Strategic Business Unit
 
Creator Ionescu, Florin Tudor
 
Subject Marketing; Management
matrix, strategic business unit, portfolio, profitability, competitive position, strategic directions
M31
 
Description Considering the uncertain economic conditions, the market dynamics, the fundamental changes in the attitudes and aspirations of the consumers along with the strong growth of the political role and interventions in the economy, currently characterizing both Romania and other countries of the world, it can be said that the need for strategic planning was never so acute as now. The strategic planning process is an ongoing organizational activity by which managers can make decisions about their present and future position. A number of analytical portfolio tools exist to aid managers in the formulation of the strategy. The use of these tools within the broader context of the overall strategic planning process allows managers to determine the obstacles and opportunities existing in the company’s environment and to define and pursue appropriate strategies for growth and profitability. The present paper aims to highlight from a theoretical standpoint the D.P.M. method, its strategic consequences, advantages and disadvantages.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2012-10-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/DPM_Method_a_performance_analysis_instrument_of_a_strategic_business_unit
 
Source International Journal of Economic Practices and Theories; Vol 2, No 4 (2012); 229-234
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/DPM_Method_a_performance_analysis_instrument_of_a_strategic_business_unit/pdf