Record Details

Marketing in Romanian Sport Development. Compiling Plans and Marketing Strategies for Sport Clubs

International Journal of Economic Practices and Theories

View Archive Info
 
 
Field Value
 
Title Marketing in Romanian Sport Development. Compiling Plans and Marketing Strategies for Sport Clubs
 
Creator Jinga, Gheorghe
 
Subject Marketing
compiling plans, consumer satisfaction, marketing strategies, market position, sport development
M 30, M 31, M 39
 
Description Dealing with an increasingly turbulent environment that is also characterized by an increasing competitiveness level, managers start realizing that environment adaptation and taking advantage of opportunities demands a strategic approach regarding all actions meant for gaining a favorable market position on the sports market. As a result, marketing strategic planning becomes a key instrument for achieving this goal and also for identifying any competitive advantage source. Understanding marketing strategy role allows awareness for applying strategies in current enterprise activity.By using strategic planning, an organization will be able to reach its targets by applying viable marketing strategies meant to place the company in a more favorable place than its competitors.A market oriented organization frequently uses “marketing planning” both in day-to-day activities and by actually applying the concept – this is done by orienting all activities on consumer satisfaction and competitor analysis.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2014-01-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/Marketing_in_Romanian_Sport_Development_Compiling_plans_and_marketing_strategies_for_sport_clubs
 
Source International Journal of Economic Practices and Theories; Vol 4, No 1 (2014); 17-32
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/Marketing_in_Romanian_Sport_Development_Compiling_plans_and_marketing_strategies_for_sport_clubs/pdf_3