Record Details

Factors Influencing Consumers’ Purchase Decision of Private Label Brand Products

International Journal of Economic Practices and Theories

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Field Value
 
Title Factors Influencing Consumers’ Purchase Decision of Private Label Brand Products
 
Creator Youssef, Kamel Ben
Fazzini, Marco
Majd, Thomas
 
Subject Marketing
Crowdsourcing, wikibrand, wikidestination, consumer behavior, territorial marketing
M31
 
Description The FLIRT (Focus, Language, Incentives, Rules and Tools) model of Crowdsourcing building upon Viitamäki (2007) updated by Moffitt and Dover (2011) permit to develop models allowing to highlight the contribution of the customers / population in the development and improvement of new brands set up by the companies. Thus, these models were used to build a wikibrand relying on a community highly involved in the process of value creation and success of products. Interested in the region of Liguy in Italy, the objective of this paper is to verify how Moffit et al. (2011)’s model can be used in the context of territorial marketing as a tool of wiki destination.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2014-10-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/Factors_Influencing_Consumers_Purchase_Decision
 
Source International Journal of Economic Practices and Theories; Vol 4, No 5 (2014): Special issue on Marketing and Business Development; 926-935
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/Factors_Influencing_Consumers_Purchase_Decision/pdf_66