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Stereotypes: An obstacle or trigger to business success?
European Journal of Sustainable Development
View Archive Info| Field | Value | |
| Title |
Stereotypes: An obstacle or trigger to business success?
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| Creator |
Nádai, Julianna
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| Description |
The present paper focuses on the role of existing stereotypes in business negotiation processes. How can stereotypes help or prevent us from successful negotiating between two nations? Stereotypes are a core research topic when dealing with business relations and corporate behavior. I will give an overview of how much stereotypical way of thinking can motivate businesspeople to find business partners in other countries and how much they are a barrier in launching deals. Stereotypes are claimed to be mostly negative but most of them are based without any experience while others are constructed as a result of direct interactions. In the paper I am describing decision mechanisms derived from stereotypical knowledge of the business partners. And next, I will focus on the decisions made on various elements in a business process like attitudes to information gained from the partner, payment system or selecting partners, which are influenced by existing stereotypes of each negotiator. The paper also reveals how shared values of different cultures can lead to successful or failed negotiations in terms of Hungarian and German business relations. Key Words: Stereotypes, negotiations, cultures, success, attitude
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| Publisher |
European Center of Sustainable Development
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| Contributor |
—
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| Date |
2017-02-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://www.ecsdev.org/ojs/index.php/ejsd/article/view/463
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| Source |
European Journal of Sustainable Development; Vol 6, No 1; 388-394
2239-6101 2239-5938 |
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| Language |
eng
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| Relation |
http://www.ecsdev.org/ojs/index.php/ejsd/article/view/463/460
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| Rights |
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.Authors of articles published in the European Journal of Sustainable Development retain copyright on their articles. Authors are therefore free to disseminate and re-publish their articles, subject to any requirements of third-party copyright owners and subject to the original publication being fully cited. The ability to copy, download, forward or otherwise distribute any materials is always subject to any copyright notices displayed. Copyright notices must be displayed prominently and may not be obliterated, deleted or hidden, totally or partially.
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