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Mini U Brochures: Advertising Social Exclusion at a Post-secondary Institution, Canada?
European Journal of Sustainable Development
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| Title |
Mini U Brochures: Advertising Social Exclusion at a Post-secondary Institution, Canada?
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| Creator |
Kim, JuSung
johnson, jay |
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| Description |
The purpose of this research is to analyze visuals and texts from the three 2015 and 2016 Mini U (sport, recreation, and academic programs for young people) brochures at a post-secondary institution, Canada. Semiotics of the brochures is analyzed first and content analysis follows. The findings of this study are: (1) an overall impression of visuals from the brochures appears a dominant imagery of whiteness; (2) the techniques for taking pictures (e.g., size, clarity, colour, lay out, and representation of certain images) in the brochures make White figures more visible than non-White figures; (3) 87%, 88%, and 89% of figures of children and youth are White, and 87%, 94%, and 100% of the Mini U program leaders are White; (4) the offered Mini U programs tend to be designed for White-centred programs (e.g., hockey, ice programs); and (5) the images of whiteness in the brochures seemly reflect institutional social exclusion and racism on Canadian campus. A socially just and sustainable campus can be possible by changing the publication practice of Mini U brochures as a small step. Key words: racism, whiteness, exclusion, higher education, visuals, multiculturalism, sustainable diversity
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| Publisher |
European Center of Sustainable Development
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| Contributor |
—
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| Date |
2017-02-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://www.ecsdev.org/ojs/index.php/ejsd/article/view/441
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| Source |
European Journal of Sustainable Development; Vol 6, No 1; 103-122
2239-6101 2239-5938 |
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| Language |
eng
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| Relation |
http://www.ecsdev.org/ojs/index.php/ejsd/article/view/441/pdf_
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| Rights |
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.Authors of articles published in the European Journal of Sustainable Development retain copyright on their articles. Authors are therefore free to disseminate and re-publish their articles, subject to any requirements of third-party copyright owners and subject to the original publication being fully cited. The ability to copy, download, forward or otherwise distribute any materials is always subject to any copyright notices displayed. Copyright notices must be displayed prominently and may not be obliterated, deleted or hidden, totally or partially.
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