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Factors Influencing Purchase Preferences of Store Brands: Examples from Hypermarkets in Malaysia
South East Asian Journal of Management
View Archive Info| Field | Value | |
| Title |
Factors Influencing Purchase Preferences of Store Brands: Examples from Hypermarkets in Malaysia
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| Creator |
Norbani Che Ha; University of Malaya
Sharifah Latifah Syed Abdul Kadir; Faculty of Business and Accountancy Choo Wee Li; CCM Pharmaceuticals Sdn. Bhd |
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| Subject |
purhcase preferences; store brand; consumer behavior; hypermarket.
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| Description |
—
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| Publisher |
Department of Management, Faculty of Economics and Business, Universitas Indonesia
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| Contributor |
—
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| Date |
2016-04-08
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| Type |
Peer-reviewed Article
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| Format |
application/pdf
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| Identifier |
http://journal.ui.ac.id/index.php/tseajm/article/view/5624
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| Source |
The South East Asian Journal of Management; Vol 2, No 2 (2008): October 2008; 117-132
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| Language |
en
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