Record Details

The Influence of Corporate Social Responsibility Activity toward Customer Loyalty through Improvement of Quality of Life in Urban Area

South East Asian Journal of Management

View Archive Info
 
 
Field Value
 
Title The Influence of Corporate Social Responsibility Activity toward Customer Loyalty through Improvement of Quality of Life in Urban Area
 
Creator Tengku Ezni Balqiah; Department of Management, Faculty of Economics, University of Indonesia
Hapsari Setyowardhani; Department of Management, Faculty of Economics, University of Indonesia
Khairani Khairani; Department of Management, Faculty of Economics, University of Indonesia
 
Subject Marketing
 
Description The success of Corporate Social Responsibility (CSR) activities can create competitive advantage by influencing customer responses to firms’ offering. Customer’s awareness of CSR activity will influence their loyalty through their perception that activity can improve society’s quality of life where the CSR activities were implemented. The objective of this study is to evaluate the relationship between CSR awareness and loyalty that mediated by CSR Belief, Company Ability Belief, Quality of Life, and Company Reputation using Structural Equation Modelling (SEM). The result shows little differrences among five firms/brands as the object of the research, that are beverage, soap, car, lubricant, and cigarette. This result has an implication for the firm that CSR activities are not just cost center activities, but also can create reputation, and in the long run can create customer loyalty that contributes to firm’s financial benefit.Keywords: Corporate social responsibility, quality of life, company reputation, loyalty
 
Publisher Department of Management, Faculty of Economics and Business, Universitas Indonesia
 
Contributor —
 
Date 2013-07-10
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ui.ac.id/index.php/tseajm/article/view/1794
 
Source The South East Asian Journal of Management; Vol 5, No 1 (2011): April 2011; 73-90
 
Language en
 
Coverage South East Asia
—
customer of beverage, soap, car, lubricant, and cigarette products