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Operational Assessment Of Nha Be Garment Corporation: Basis For Sustainable Marketing Plan

Journal of Advances in Social Science and Humanities

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Title Operational Assessment Of Nha Be Garment Corporation: Basis For Sustainable Marketing Plan
 
Creator Ha, Tran Nguyen
 
Description The main objective of this paper is to identify all the main factors that related Marketing plan in Nha Be Garment Corporation (NBC). The researchers had used analytical method of explore factor analysis to determining factors that are components of Marketing plan. This paper conducted during the period from December 2013 – June 2015. Besides, the research results showed that there were 606 persons who interviewed and answered about 27 questions. The researcher had analyzed Cronbach's Alpha test, the result of KMO analysis used for multiple regression analysis,the person responses measured through an adapted questionnaire on a 5-point Likert scale and hard copy. The exploratory factor analysis (EFA) results showed that there were five factors, which included of factors following Product Quality(PQ), Service Quality(SQ), Distribution(DI), Competitiveness(CP),Promotion (PR) with significance level 5 %. In addition, the research result processed from SPSS 20.0 software. At the same time, the result was also a scientific evidence and important for researchers, and policy makers who apply them for improving policy on business managementin NBC. The researcher had obtained the main objectives of this study were to:1. The first objective, the researcher had to conduct a survey to find factors that are components of Marketing plan in Nha Be Garment Corporation.2. The second objective, the researcher had to identify, analyze and test some factors that are components related Marketing plan in Nha Be Garment Corporation.
 
Publisher Journal of Advances in Social Science and Humanities
 
Date 2016-07-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jassh.in/index.php/jassh/article/view/67
10.15520/jassh20667
 
Source Journal of Advances in Social Science and Humanities; Vol 2 No 06 (2016)
2395-6542
10.15520/jassh206
 
Language eng
 
Relation http://jassh.in/index.php/jassh/article/view/67/98
 
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