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Recommendations Enhancing Marketing Plan For Nha Be Garment Corporation

Journal of Advances in Social Science and Humanities

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Field Value
 
Title Recommendations Enhancing Marketing Plan For Nha Be Garment Corporation
 
Creator Ha, Tran Nguyen
 
Description Marketing plan can help people transfer their pictures to serve as a tool icon. Marketing plan can used by particular types of people, reflect the values and different features, so the two product have the same quality and materials could be different evaluation same as the value associated with the product. The main objective of this paper is to identify all the main factors that affecting Marketing plan of Nha Be Garment Corporation (NBC). This paper conducted during the period from December 2013 – June 2015. Besides, the research results showed that there were 606 persons who interviewed and answered about 27 questions. The researcher had analyzed Cronbach's Alpha test, the result of KMO analysis used for multiple regression analysis,the person responses measured through an adapted questionnaire on a 5-point Likert scale and hard copy. The exploratory factor analysis (EFA) results showed that there were five factors, which included of factors following Product Quality(PQ), Service Quality(SQ), Distribution(DI), Competitiveness(CP),Promotion (PR) with significance level 5 %. In addition, the research result processed from SPSS 20.0 software. At the same time, the result was also a scientific evidence and important for researchers, and policy makers who apply them for improving policy on business management in NBC.
 
Publisher Journal of Advances in Social Science and Humanities
 
Contributor —
 
Date 2016-07-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jassh.in/index.php/jassh/article/view/68
10.15520/jassh20668
 
Source Journal of Advances in Social Science and Humanities; Vol 2, No 06 (2016)
2395-6542
10.15520/jassh206
 
Language eng
 
Relation http://jassh.in/index.php/jassh/article/view/68/99
 
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