Since 2014
Who is Responsible for Advertising Ethics Proper Happen?
International Journal of Islamic Economics and Finance Studies
View Archive Info| Field | Value | |
| Title |
Who is Responsible for Advertising Ethics Proper Happen?
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| Creator |
ÖZDEMİR, Şuayıp
YAMAN, Fikret |
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| Description |
This study investigates who is the responsible from the lack of ethics of advertisings’ content. 5 stakeholders (advertisers, advertising agencies, media, governmental and non-governmental organizations and, consumers) are responsible from the ethics of preparation and broadcasting of the advertisings. Quantitative and qualitative data are collected to determine lack of ethics of the advertising. In this study 1103 questionnaires analyzed that collected from throughout Turkey. According to the result of this study, advertising agencies and the media are perceived as more responsible than the other stakeholders.
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| Publisher |
www.pesar.org
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| Contributor |
—
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| Date |
2016-04-15
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://ijisef.org/index.php/IJISEF/article/view/88
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| Source |
International Journal of Islamic Economics and Finance Studies; Vol 2, No 1 (2016): March/Mart 2016
Uluslararası İslam Ekonomisi ve Finansı Araştırmaları Dergisi; Vol 2, No 1 (2016): March/Mart 2016 2149-8407 2149-8393 |
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| Language |
eng
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| Relation |
http://ijisef.org/index.php/IJISEF/article/view/88/37
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| Rights |
Copyright (c) 2016 International Journal of Islamic Economics and Finance Studies
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