Record Details

The Specifics of the Sport Product and Their Implications within the Marketing Activity

International Journal of Economic Practices and Theories

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Field Value
 
Title The Specifics of the Sport Product and Their Implications within the Marketing Activity
 
Creator Constantinescu, Mihaela
 
Subject Marketing research; Sport Marketing
sport product, marketing activity, sport consumer behavior, social integration, competition
M 31, L 83
 
Description In the economic sense, the term of sport product describes the sport good or service, offered to the consumer in order to satisfy his need for sport, be it spectator, viewer, active participant or sponsor. The sport product has a series of unique features that differentiate it significantly from the products corresponding to other fields of activity. The present article is presenting those features, starting with the ones corresponding to sport as a human activity, then going to the particularities of the sport consumer behavior and finishing with the characteristics of sport as part of the services sector. For each specific feature there are a series of recommendations for the marketing activity in order to better adapt the offer to the needs and demand of the sport consumer.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor European Social Fund through Sectorial Operational Program Human Resources Development 2007-2013 project number POSDRU 89/1.5/S/59184 „Performance and excellence in postdoctoral research in Romanian economics science domain”
 
Date 2011-10-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/11
 
Source International Journal of Economic Practices and Theories; Vol 1, No 2 (2011); 71-76
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/11/14