Record Details

Seven Key Challenges Banks Face With Online Marketing and How To Effectively Overcome Them

International Journal of Economic Practices and Theories

View Archive Info
 
 
Field Value
 
Title Seven Key Challenges Banks Face With Online Marketing and How To Effectively Overcome Them
 
Creator Sztojanov, Erika
 
Subject Marketing in Financial Institutions
customer understanding, digital marketing, Generation–Y, mobile banking, personalization strategy
M31, M37, G21
 
Description We live in a highly digitalized world. The Internet has forever changed the way we communicate and interact.  Keeping up with customer expectation while using the latest state-of-the-art technologies and marketing methods to attract and then retain Generation -Y requires a new approach from banks worldwide. It’s time for the banking sector to adapt fast. From lack of customer understanding to providing a relatively poor and boring customer experience, the following essay focuses on seven key challenges banks face with online marketing and how to overcome them.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2015-07-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/Seven_Key_Challenges_Banks_Face_with_Online_Marketing_And_How_to_Effectively_Overcome_Them
 
Source International Journal of Economic Practices and Theories; Vol 5, No 4 (2015); 389-398
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/Seven_Key_Challenges_Banks_Face_with_Online_Marketing_And_How_to_Effectively_Overcome_Them/pdf_134