Since 2014
Impact of Online Tourism Marketing in Modern Business: An Overview of Romania’s Market
International Journal of Economic Practices and Theories
View Archive Info| Field | Value | |
| Title |
Impact of Online Tourism Marketing in Modern Business: An Overview of Romania’s Market
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| Creator |
Radu, Anamaria-Cătălina
Orzan, Mihai Macovei, Octav Orzan, Olguța Anca |
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| Subject |
Marketing
infomediaries, online marketing, tourism marketing, marketing strategy M31 |
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| Description |
The advent of Internet technology has brought about profound changes to virtually all business practices and social interactions and tourism services are at the forefront of these changes. The number of bricks-and-mortar travel agencies dropped by more than 50% in the last decade, as more people gather information about potential business and entertainment destinations through online word-of-mouth, customer-centric online portals and peer reviewing. Thus, in order to recover lost business generated by the recent economic recession, travel agencies need to adapt their marketing strategies to the ever changing demands of the online consumers, employing techniques such as social media marketing, mobile applications, relationship marketing and face the des-intermediation and re-intermediation of the distribution channels brought about by the all-powerful tourism online portals
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| Publisher |
International Journal of Economic Practices and Theories
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| Contributor |
—
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| Date |
2014-02-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
—
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| Identifier |
http://www.ijept.org/index.php/ijept%20/article/view/Impact_of_Online_Tourism_Marketing_in_Modern_Business_An_Overview_of_Romania_Market
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| Source |
International Journal of Economic Practices and Theories; Vol 4, No 2 (2014): Special issue on Marketing and Business Development; 318-321
2247 – 7225 |
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| Language |
eng
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| Relation |
http://www.ijept.org/index.php/ijept%20/article/view/Impact_of_Online_Tourism_Marketing_in_Modern_Business_An_Overview_of_Romania_Market/136
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