Since 2014
Ethics in International Marketing
International Journal of Economic Practices and Theories
View Archive Info| Field | Value | |
| Title |
Ethics in International Marketing
|
|
| Creator |
Isayeva, Aygul
|
|
| Subject |
Marketing
ethics, ethical and unethical behavior, international marketing M31 |
|
| Description |
The importance of ethics in international marketing, but not only, has managed across time to maintain itself as a well disputed and investigated subject. This study sets for itself to create a general view of the issue by relying on previous examinations of the matter conducted by researchers all over the world and adding some complementary practical information through a detailed analyzed case study. The aim of this article is to illustrate the constantly increasing importance of an ethically conscientious marketing and to draw the attention towards acting in a responsible manner.
|
|
| Publisher |
International Journal of Economic Practices and Theories
|
|
| Contributor |
—
|
|
| Date |
2014-10-01
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
|
| Format |
application/pdf
|
|
| Identifier |
http://www.ijept.org/index.php/ijept%20/article/view/Ethics_in_International_Marketing
|
|
| Source |
International Journal of Economic Practices and Theories; Vol 4, No 5 (2014): Special issue on Marketing and Business Development; 552-561
2247 – 7225 |
|
| Language |
eng
|
|
| Relation |
http://www.ijept.org/index.php/ijept%20/article/view/Ethics_in_International_Marketing/pdf_25
|
|