Record Details

Digital Marketing for Identifying Customers’ Preferences – A Solution for SMEs in Obtaining Competitive Advantages

International Journal of Economic Practices and Theories

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Field Value
 
Title Digital Marketing for Identifying Customers’ Preferences – A Solution for SMEs in Obtaining Competitive Advantages
 
Creator Mogos, Radu Ioan
 
Subject Marketing
digital marketing, customers’ preferences, cloud computing, multi-agent system
M31, M37, C63
 
Description The paper presents the Digital Marketing (DM) importance for small and medium enterprises (SMEs) from the competitive point of view, a set of existing platforms for business models that implement the use of DM and a description of some related case studies relevant at international level. The paper also proposes a framework for DM, having the main goal to identify the customers’ preferences. The framework originality consists in the use of cloud computing (CC) technology and in the way the data client is collected. The framework benefits from the advantages of CC technology. Using the DM framework, the management board of an enterprise may understand better their clients’ needs and behavior. By doing this, the enterprise could improve the business, gaining a competitive advantage on the market.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2015-05-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/Digital_Marketing_for_Identifying_Customers_Preferences_A_Solution_for_SMEs_in_Obtaining_Competitive_Advantages
 
Source International Journal of Economic Practices and Theories; Vol 5, No 3 (2015): Special issue on Competitiveness and Economic & Social Cohesion; 240-247
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/Digital_Marketing_for_Identifying_Customers_Preferences_A_Solution_for_SMEs_in_Obtaining_Competitive_Advantages/pdf_111