Record Details

The relationship between the organizations that communicate through events and the outsourcing companies

International Journal of Economic Practices and Theories

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Field Value
 
Title The relationship between the organizations that communicate through events and the outsourcing companies
 
Creator Moise, Daniel
Cruceru, Anca Francisca
 
Subject Marketing
events, communication, mechanism model
M31, M30, M37
 
Description The aim of the article is to reveal the connections and implications of the organizations whenever they communicate with their stakeholders through events, no matter if they are from the internal or external environment, by appealing to specialized companies in order to reach communication general marketing objectives. Communication through events is placed on one of the top positions in the management system in which strategic marketing planning is a component of the marketing mix and communication sub-mix. A research is conducted in order to highlight the amount of control upon the outsource company and also the degree of implication regarding the strategies taken into consideration by the organization. Drawn from the conclusion of the research, is suggested strategies planning in events communication.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2014-10-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/The_relationship_between_the_organizations_that_communicate_through_events
 
Source International Journal of Economic Practices and Theories; Vol 4, No 5 (2014): Special issue on Marketing and Business Development; 829-834
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/The_relationship_between_the_organizations_that_communicate_through_events/pdf_57