Since 2014
Consumer Preferences for High Welfare Meat in Germany: Self-service Counter or Service Counter?
International Journal on Food System Dynamics
View Archive Info| Field | Value | |
| Title |
Consumer Preferences for High Welfare Meat in Germany: Self-service Counter or Service Counter?
|
|
| Creator |
Weinrich, Ramona; Georg‐August‐University of Goettingen
Kühl, Sarah; Georg‐August‐University of Goettingen Franz, Anabell; Agrifood Comsulting Ltd. Spiller, Achim; University of Goettingen |
|
| Subject |
Service counter; self-service counter; retail; animal welfare; consumer research
|
|
| Description |
Many people view animal welfare standards in the agricultural industry as critical and some consumers would prefer to buy high welfare meat. In order to successfully introduce high welfare meat products onto the market, some important marketing decisions must be made. Due to limited shelf space in retail outlets, niche products like high welfare meat cannot be placed both at the self-service counter and at the service counter. In order to analyze where to place it best an online survey of 642 German consumers was conducted. By means of factor and cluster analyses, consumers’ animal welfare attitudes and their preference for a point of purchase were combined. The different target groups were joint using cross tabulation analysis. The results reveal that consumers in the target group show a more positive attitude to the service counter.
|
|
| Publisher |
CentMA
|
|
| Contributor |
—
|
|
| Date |
2015-01-28
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
|
| Format |
application/pdf
|
|
| Identifier |
http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/614
10.18461/ijfsd.v6i1.614 |
|
| Source |
International Journal on Food System Dynamics; Vol 6, No 1 (2015); 32 - 49
1869-6945 |
|
| Language |
eng
|
|
| Relation |
http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/614/444
|
|