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The role of business ethics in the relationship between market orientation and business performance

International Journal of Finance & Banking Studies

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Title The role of business ethics in the relationship between market orientation and business performance
 
Creator Widana, Gusti Oka; The School of Business Management
Institut Teknologi Bandung, Indonesia
Wiryono, Sudarso Kaderi; The School of Business Management
Institut Teknologi Bandung, Indonesia
Purwanegara, Mustika Sufiati; The School of Business Management
Institut Teknologi Bandung, Indonesia
Toha, Mohamad; The School of Business Management
Institut Teknologi Bandung, Indonesia
 
Subject Marketing; Banking; Business Ethics; Finance
Business ethics; market orientation, Islamic business ethics, Islamic banking, business performance
 
Description The positive of impact of market orientation toward business performance of a company is a common wisdom in the marketing literatures. Hence the prior studies recommend that the connection will depend on other strategic actions. In this regards, this study tries to assess the construct of business ethics as the precedent of market orientation in the context of Indonesia Islamic banks. Upon assessing data using SmartPLS, this study finds that market orientation is the determinant of business performance and Islamic business ethics is the precedent of market orientation. However, market orientation is not effective as the mediator in the relationship between Islamic business ethics and business performance. The discussion of this finding is provided as well as the managerial implication at the end of this paper.
 
Publisher SSBFNET
 
Contributor —
 
Date 2015-03-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ssbfnet.com/ojs/index.php/ijfbs/article/view/393
 
Source International Journal of Finance & Banking Studies (ISSN: 2147- 4486); Vol 4, No 1 (2015): JANUARY; 95-111
2147-4486
 
Language eng
 
Relation http://www.ssbfnet.com/ojs/index.php/ijfbs/article/view/393/284