Since 2014
Franchise Business Model: Theoretical Insights
Business: Theory and Practice
View Archive Info| Field | Value | |
| Title |
Franchise Business Model: Theoretical Insights
Franšizės verslo modelis: teorinės įžvalgos |
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| Creator |
Levickaitė, Rasa
Reimeris, Ramojus |
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| Subject |
franchise; franchise business model; franchisor; franchisee; franchise in service business
franšizė; franšizės verslo modelis; franšizės davėjas; franšizės gavėjas; franšizė paslaugų versle |
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| Description |
The article is based on literature review, theoretical insights, and deals with the topic of franchise business model. The objective of the paper is to analyse peculiarities of franchise business model and its developing conditions in Lithuania. The aim of the paper is to make an overview on franchise business model and its environment in Lithuanian business context. The overview is based on international and local theoretical insights. In terms of practical meaning, this article should be relevant to entrepreneurs, company owners, and future entrepreneurs planning to set up their own business but lacking the managerial experience, and those who are seeking for effective competitive advantages, opportunities in global environment, and economies affected by recession. The second article of franchise series is dedicated to a related topic dealing with perceived value in franchise business model; the third one is empirical research on Lithuanian travel agencies operating under franchise business model.
Straipsnyje, remiantis teorinių šaltinių analize, apžvelgiamas franšizės verslo modelis. Keliama problema – franšizės verslo modelio ypatumai ir sąlygos jo populiarėjimui Lietuvoje. Straipsnio tikslas – remiantis teorinėmis įžvalgomis, literatūros šaltiniais pateikti pasaulyje populiarėjančio franšizės verslo formato apžvalgą ir franšizės praktikos ypatumus Lietuvos verslo kontekste. Ši apžvalga turėtų sudominti ieškančius būdų, kaip efektyviai konkuruoti rinkoje, rasti naujų išeičių globalizacijos ir šalies ūkio nuosmukio veikiamoje verslo aplinkoje. Tai pirmasis iš trijų straipsnių, skirtų franšizės tematikai, antrasis straipsnis skirtas franšizės suvokiamos vertės formavimo paslaugų versle analizei, trečiasis – Lietuvos kelionių agentūrų, veikiančių franšizės pagrindu, empiriniam tyrimui. |
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| Publisher |
Verslas: Teorija ir Praktika / Business: Theory and Practice
Business: Theory and Practice / Verslas: Teorija ir Praktika |
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| Date |
2011-01-27
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion |
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| Format |
application/pdf
application/pdf |
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| Identifier |
http://www.btp.vgtu.lt/index.php/btp/article/view/btp.2010.15
10.3846/btp.2010.15 |
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| Source |
Verslas: Teorija ir Praktika / Business: Theory and Practice; Vol 11, No 2 (2010); 134-142
Business: Theory and Practice / Verslas: Teorija ir Praktika; Vol 11, No 2 (2010); 134-142 |
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| Relation |
http://www.btp.vgtu.lt/index.php/btp/article/view/btp.2010.15/15
http://www.btp.vgtu.lt/index.php/btp/article/view/btp.2010.15/pdf |
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| Rights |
Authors contributing to Business: Theory and Practice agree to publish their articles under the Creative Commons Attribution-NonCommercial 4.0 license, allowing third parties to share their work (copy, distribute, transmit) and to adapt it, under the condition that the authors are given credit, that the work is not used for commercial purposes, and that in the event of reuse or distribution, the terms of this license are made clear.Authors retain copyright of their work, with first publication rights granted to Vilnius Gediminas Technical University (VGTU) Press. However, authors are required to transfer copyrights associated with commercial use to the Publisher. Revenues from commercial sales are used to keep down the publication fees. Moreover, a major portion of the profits generated from commercial sales is placed in a fund to cover publication fees for researchers from developing nations and, in some cases, for young researchers.
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